Resumé

EXPERIENCE

2011-Present

Art Director/Consulting – Merck, Sharp & Dhome

1995-Present

Freelance Art Director for advertising agencies, food & service companies and distribution companies among others: Merck, Sharp & Dhome, Rada Group, Escuadrón Pymes, Corporate Communications, Comunicadora Nexvs, Leo Burnett Puerto Rico, Key Comunications, Cima Comunications, Euro RSCG Puerto Rico, ERC, J W Thompson, WING Latino, Adworld, Eastern Food Services, Matosantos Commercial, Borinquen Macaroni, Weisner Distribution, Empresas Master, IOComputer, among others.  Interaction with copywriters, art directors and the creative director in visualizing concepts for TV commercials, print art campaigns, business publications.  Developed concepts, design layouts, executed comps, storyboards, press kits, brochures, posters, mailers, newsletters, p.o.p. material, door knobs, billboards, shoppers, mock-ups, executed graphics and illustrations, package design, brand identity, DVD and VHS art, flyers, menus, book covers, corporate i.d. systems, supervision of printed material, digital manipulation, photo retouching, supervised and directed shootings, body paintingand customer presentations. In addition work experience with Web design.

1995-2002

Graphic Designer and business partner of ON-LINE DECIPHER.From developing the concept to designing the Web site: Choosing technologies that make sense for the project, based on who the audience is, mapping out the organization of the Site and figuring out how visitors will navigate it. Create the graphics or visuals, design the structure of the Interface, create the Navigation Icons, choose typefaces, create animations, scan, retouch and prepare the photographs. Awards and recognition upon request.

1980-1992

Full time airbrush artist working and having solo and group shows in U.S.A (Portfolio available upon request).

 CLIENTS

 

AARP
Acura
American Airlines
Bancoop
BBVA
Bonanza
Bonnin Electronics
Burger King
Campaña Nacional para la
protección de las Costas
Citybank
Clairol
Cooperativa de Seguros Múltiples
Depto.  de Educación
Direct TV
Doral Bank
Eastern Food Services
Empresas Master
Eurocaribe
Excelsior
Iniciativa Comunitaria
Ferrero
First Bank
GlaxoSmithkline
Harris Paint
Kodak
Kraft
Linde Group
Matosantos Commercial
Marianne
McDonald’s Corporation
Merk
Oficina Control de drogas
Telemundo
Traatek
Pharmacia
Plaza del Caribe
Real Legacy Insurance
Sensodyne
Serrallés
Weisner Distribution
Woobler Wisk

EDUCATION
Escuela de Artes Plásticas, I.C.P. San Juan, P.R. 08/76- 06/80
Bachelor in Fine Arts – Major in Painting/ Minor in Education. Basic training in all art media. Graduated with the Highest Average Academic Award; Magna Cum Laude. Including courses in Design, Drawing, Painting, Photography, and other academic curriculum.
 
SKILLSExpert in PC and Mac environments. Proficient in Photoshop, Adobe Illustrator and Free Hand. Effective working alone or as a team member. Excellent communication and project management skills. Lead and facilitate creative meetings with clients during design and development of projects. Professional in appearance and presentation. Fluent in English and Spanish.
 

RELEVANT INFORMATION

Vast experience in Fine Arts, (oil, pencil, pastel, and acrylic using Airbrush).Solo and group shows in USA, Canada and Puerto Rico, from which I received awards and honors. (Art Portfolio available upon request.)

Organized production of advertisement and its placement. Responsible for leadership and direction of creative process, from initial client background briefing to refinement and actual implementation. Handled all aspects of graphic design and production for clients.